Enlight21

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. -- from Goodreads

Questions to Ponder:

1. When do you think it becomes obvious that something has reached a tipping point?
2. What is “stickiness?”  What do you think makes something “sticky?”
3. Where do you stand in the “nature vs nurture” debate?
4. Are you a connector, maven, or salesperson?  Explain.
5. Which points resonated with you the most and why?
6. Your thoughts in general?